Head of Communications, Digital and Content
The AELTC, Wimbledon

Alexandra has achieved industry-wide recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport.

She was named one of the BIMA 100 2018, Drum Digerati 2018 & 2017, Sports Technology Young Exec of the Year 2017, and Leaders Under 40 and Sport Industry NextGen Classes of 2016.

She has an MA in History from Oxford University and an Executive MBA from Harvard Business School.

"I am privileged to be joining the judging team for the DADI Awards this year. Having agonised over writing award entries for more hours than I could dare to admit, I fully appreciate the energy and effort that goes into every submission, made even more exciting by the vast breadth of possibilities and opportunities that exist in the digital space today. I very much look forward to learning more about the ways in which digital is thriving among all of our industries as we go through the judging process."

Judging panel

Phil Jones - Chairman

Founder & Organiser
Podge Events

Nathan Homer

CCMO
European Golf Tour

Lee Brooks

Head of Marketing
U Account

Russell James

Digital Innovation Director
The Football Association

Alexandra Willis

Head of Communications, Digital and Content
The AELTC, Wimbledon

Stephen Brown

Global Marketing Manager
Absolut Vodka

David Moynihan

Director Digital Consumer Engagement
LEGO

Matthew Candy

Global Leader
IBM iX

John Woods

Marketing Director
Zellis

Richard Holley

Digital Communications Manager
Geox

Simon Levitt

Global Creative Technology Director
Imagination

Lazar Dzamic

Creative Strategist, Lecturer
The Faculty for Media and Communications Belgrade

Dave Castell

General Manager (GM), EMEA - Inventory & Partnerships
The Trade Desk

Andy Smith

Global Head of Digital Product Development
HSBC

Leo Matlock

Head of Commercial Solutions and Strategy
RFRSH

Nikki Barton

Head of Digital Design
British Airways

Richard Bowcott

Interim Director of Digital
WWF-UK

Giancarlo Bernini

Senior Director Marketing & Commercial Operations
WWE International

Trevor Chambers

FOUNDER & CREATIVE PARTNER
Fear No Space

Kate Slater

digital consultant
Glow Consultancy

Lawrence Weber

Partner
The Curve Group

Adam Greenwood

CEO
Greenwood Campbell

Mark Chalmers

Founder
Chalming.Co

Amy McCulloch

Managing Director
eight&four

Greg Cussell

Digital Director, EMEA
CNN

Ete Davies

CEO
Engine Europe : Creative

Arjoon Bose

head of culture and brand experience, Europe-Australasia
General Mills

Elen Barnes

Marketing + Communications Director
TAG Heuer (LVMH)

Shahnaz Ahmed

creative strategist
Facebook & Instagram

Kevin Gibbons

CEO / co-founder
Re:signal

Matt Pilgrim

Partner and Alliances Lead
Trifacta

Andy Letting

global head of digital marketing & interim head of eCommerce
Jack Wills

Nick Riggall

Vice President, Emerging Technologies
George P Johnson

Lauren Pleydell-Pearce

ECD, Experience Centre
PwC

Rachel Armstrong

studio partner consulting, uk
Globant

Sarah Atkins

Marketing Director
Cluttons

Annabel Venner

Former Global Marketing Director
Hiscox

Helen Keyes

Global Head of Brand, Communication & Digital Design
Philips

Adrian Homer

head of mobile
Santander

Lisa De Bonis

Managing Director
Accenture Interactive

Richard McHardy

Founder
The Mchardy Collective

Saleem Khawaja

Consultant
Volanter Digital Consultancy

Chris Cotterill

Head of Marketing
Plusnet

Peter Borowski

Head of Global Design
SC Johnson

Tom Keeping

Founder & Creative Director
Keeping

Patrick Baglee

Founder
Mr Baglee