Creative Strategist, Lecturer
The Faculty for Media and Communications Belgrade

Lazar Džamić is a lecturer in Digital Marketing at the Faculty for Media and Communications in Belgrade (FMK) and one of the foremost brand and marketing strategists in the region, with more than 20 years of strategic marketing experience in one of the most competitive markets in the world.

He is a former Head of Brand Planning in Google's creative think tank ZOO in London, where he created the strategy team and introduced to the industry two of the world’s first Creative Data Scientists. His mission at Google was to ‘turn light into heat’: a vast amount of Google data into surprising and deep insights for creating great brand stories. Prior to Google, he also served as a Strategy Director in several London creative agencies and was one of the first digital strategists in the United Kingdom. He worked on campaigns and programmes for some of the UK’s most loved brands such as Tesco, John Lewis, Waitrose, Virgin Holidays, Nando’s etc.

After his return from London, Lazar is a much sought-after trainer for digital marketing transformation, working with some of the biggest local and regional clients such as Telenor, Mercator, Adidas, Erste Bank and others. He was a member of the Serbian Prime Minister’s Creative Council, advising on aspects of developing Serbia’s creative sectors.

He is the creative industries consultant for The European Bank for Development and Reconstruction, marketing trainer at the regional PwC Mini MBA Academia, an ex-journalist, contributor to The Guardian and also a best-selling non-fiction author in Serbia. He is a regular speaker at global and regional conferences on topics of digital marketing and brand storytelling.

His latest book, The Definitive Guide to Strategic Content Marketing was published by Kogan Page in July 2018.

"Judging the DADI awards is a lesson in humility: no person can cover all the angles of assesing a creative piece of work. There are always eye-opening moments from the comments of others that transform the way we see the industry, the lay of the land at that particular moment and the directions it is going to."

Judging panel

Phil Jones - Chairman

Founder & Organiser
Podge Events

Nathan Homer

European Golf Tour

Lee Brooks

Head of Marketing
U Account

Russell James

Digital Innovation Director
The Football Association

Alexandra Willis

Head of Communications, Digital and Content
The AELTC, Wimbledon

Stephen Brown

Global Marketing Manager
Absolut Vodka

David Moynihan

Director Digital Consumer Engagement

Matthew Candy

Global Leader

John Woods

Marketing Director

Richard Holley

Digital Communications Manager

Simon Levitt

Global Creative Technology Director

Lazar Dzamic

Creative Strategist, Lecturer
The Faculty for Media and Communications Belgrade

Dave Castell

General Manager (GM), EMEA - Inventory & Partnerships
The Trade Desk

Andy Smith

Global Head of Digital Product Development

Leo Matlock

Head of Commercial Solutions and Strategy

Nikki Barton

Head of Digital Design
British Airways

Richard Bowcott

Interim Director of Digital

Giancarlo Bernini

Senior Director Marketing & Commercial Operations
WWE International

Trevor Chambers

Fear No Space

Kate Slater

digital consultant
Glow Consultancy

Lawrence Weber

The Curve Group

Adam Greenwood

Greenwood Campbell

Mark Chalmers


Amy McCulloch

Managing Director

Greg Cussell

Digital Director, EMEA

Ete Davies

Engine Europe : Creative

Arjoon Bose

head of culture and brand experience, Europe-Australasia
General Mills

Elen Barnes

Marketing + Communications Director
TAG Heuer (LVMH)

Shahnaz Ahmed

creative strategist
Facebook & Instagram

Kevin Gibbons

CEO / co-founder

Matt Pilgrim

Partner and Alliances Lead

Andy Letting

global head of digital marketing & interim head of eCommerce
Jack Wills

Nick Riggall

Vice President, Emerging Technologies
George P Johnson

Lauren Pleydell-Pearce

ECD, Experience Centre

Rachel Armstrong

studio partner consulting, uk

Sarah Atkins

Marketing Director

Annabel Venner

Former Global Marketing Director

Helen Keyes

Global Head of Brand, Communication & Digital Design

Adrian Homer

head of mobile

Lisa De Bonis

Managing Director
Accenture Interactive

Richard McHardy

The Mchardy Collective

Saleem Khawaja

Volanter Digital Consultancy

Chris Cotterill

Head of Marketing

Peter Borowski

Head of Global Design
SC Johnson

Tom Keeping

Founder & Creative Director

Patrick Baglee

Mr Baglee